We partnered with The Live In Care Company to create a user-focused website that dramatically improved conversions and established trust with their target audience.
The problem
After many years of working in the healthcare industry, the founders of The Live In Care Company identified a difficulty in sourcing and retaining high-quality carers, support workers and PAs. From that challenge, and a vision to do things better, The Live In Care Company was born. Their team is dedicated to providing highly experienced and skilled carers to create happy, reliable and positive experiences for both their clients and carers.
After launching the business, the founders noticed that although they were generating a good volume of traffic to their website, they were struggling to convert that traffic into enquiries. This was due to several factors:
The outdated look and feel of the website failed to appeal to their target audience
The design wasn’t establishing the crucial ‘trust factor’ necessary in the healthcare sector
Call-to-action elements weren’t prominent enough to drive conversions
The user journey wasn’t optimised to guide potential clients to make enquiries
They needed a website that would inspire confidence in their services and effectively convert their existing traffic into qualified leads.
The Solution
Code23 were tasked with building a user-focused website to replace the existing one. Through our discovery sessions and UX workshop, The Live In Care Company outlined their expectations, whilst being guided by our experienced in-house design and development teams to set them on the right path to a successful launch.
During the UX workshop, the idea of custom illustrations was proposed and became a running theme throughout the website. This, along with the need for more prominent CTAs, was a key focus to achieve their goal of increasing conversions and giving their users a feeling of trust.
Taking the learnings from the discovery and UX workshop, our development team built a custom WordPress website with integrations with third-party tools like Zoho CRM and a complex third-party carer management plugin that keeps the business running day to day. Our comprehensive solution included:
UX Design Workshop to identify user journeys and conversion opportunities
Bespoke Illustrations that created a unique, approachable brand identity
Custom WordPress Development with intuitive content management
Zoho CRM Integration for streamlined lead management
Carer Management Plugin Integration for operational efficiency
Professional Hosting and Maintenance support
The Results
Code23 delivered a great website for us, on budget and on time. They are a great team to work with and are highly professional. They simply get the job done!
Luca Rado
Owner, The Live In Care Company
The redesigned website delivered exceptional results for The Live In Care Company:
New users increased by 17.5%
Bounce rate decreased by 12%
Conversions skyrocketed by 238%
Page speed improved by 96%
Since launching their new website, The Live In Care Company have seen a significant increase in enquiries, proving that bespoke, user-focused design is key when looking to maximise on-site conversions. But the partnership doesn’t end there. We are continuing to support The Live In Care Company through their growth, with a new SaaS platform to replace their third-party carer management plugin currently in development.
A healthcare website redesign that transformed visitor trust and established credibility through custom illustrations and strategic UX, resulting in a…
We don’t just design successful projects; we solve real business problems and build lasting partnerships. Get ahead by filling in the form below to start your project!
