48% more sales from a calmer ecommerce experience
EnjoyCBD's products were premium, but its store felt cluttered and dated. We rebuilt the journey to make product choice simpler, the brand more credible and checkout easier on every device.
- Client
- EnjoyCBD
- Sector
- Ecommerce
- Relationship
- Long-term partnership
- Services
- UX and UI design · Ecommerce · Web development · SEO
+48%
Sales
Mobile
Shopping
Faster
Performance
Clearer
Checkout
01 / the problem
A premium product range trapped inside a low-trust store.
Customers had to work too hard to understand the range. Navigation was confusing, product presentation was inconsistent and the mobile experience added friction at the point where more people were choosing to buy.
In a category where quality and trust matter, the outdated interface was also weakening the brand before customers reached checkout.
- 01 Clarify a broad product range
- 02 Raise trust in a sensitive category
- 03 Reduce checkout friction
- 04 Make mobile shopping feel intentional
02 / the solution
A sharper store that lets the products do the selling.
We reorganised the catalogue around clearer customer decisions, then rebuilt the visual system to feel cleaner, more assured and more consistent with the quality of the products.
Product templates, mobile navigation and checkout were all refined as one journey. Technical performance and site structure were improved alongside the interface so the store could convert existing demand and attract more of it.
what we delivered
The work behind the result
Catalogue and navigation redesign
Interface and identity work that gives the product its feel.
Premium product templates
The screens where the day-to-day work actually happens.
Mobile-first shopping journey
Commerce mechanics built to transact from day one.
Streamlined checkout
Money moving safely, from checkout through to settlement.
Performance improvements
Kept fast, secure and current long after launch.
SEO-ready site structure
Structured content the team can publish without a developer.
03 / the result
A storefront that finally matched the product.
Sales increased by 48% in the first year after launch. Customers spent longer exploring the range, checkout abandonment fell and the mobile experience became a credible sales channel.
“Code23 have been more helpful, more knowledgeable and more willing to go the extra mile than any other web developers that I've worked with in the past.”
