Turning existing traffic into 238% more conversions
The Live-in Care Company already had demand. What it lacked was a website that turned that attention into trust and enquiries. We rebuilt the experience around the decisions families actually need to make, then connected it to the tools the team uses every day.
- Client
- The Live-in Care Company
- Sector
- Healthcare
- Relationship
- Ongoing partnership
- Services
- Discovery · UX and UI design · Web development · Integrations
+238%
Conversions
+17.5%
New users
-12%
Bounce rate
+96%
Page speed
01 / the problem
The traffic was there. The confidence to enquire wasn't.
The founders had built the business around a clear problem: finding and retaining experienced carers, support workers and personal assistants is difficult. Their service solved that problem, but the existing website didn't communicate the same confidence.
A dated visual system, quiet calls to action and an unclear journey meant people were arriving without taking the next step. In a care decision, that isn't just a conversion problem. Families need to feel reassured before they'll make contact.
- 01 Create trust quickly for families making a sensitive decision
- 02 Make the right next step clear throughout the journey
- 03 Give the internal team a site they could manage without friction
- 04 Connect enquiries cleanly to the company's operational systems
02 / the solution
A calmer, clearer route from first visit to first conversation.
We began with discovery and a focused UX workshop, mapping the questions, anxieties and actions behind the main user journeys. That work shaped the information structure before visual design began.
A bespoke illustration system gave the brand warmth without leaning on generic care photography. Stronger calls to action now appear at the moments where people are ready to act, while the custom WordPress build keeps content straightforward for the team to manage.
Behind the interface, Zoho CRM and the existing carer management system were integrated into the flow. The result is more than a brochure site. It's a dependable front door for the business.
what we delivered
The work behind the result
Discovery and UX workshop
Mapping the users, journeys and decisions before anything was designed.
Bespoke illustration and interface design
Interface and identity work that gives the product its feel.
Custom WordPress development
Engineering built to be maintained, not just delivered.
Zoho CRM integration
Connected cleanly to the systems the business already runs on.
Carer management integration
Connected cleanly to the systems the business already runs on.
Managed hosting and ongoing support
Kept fast, secure and current long after launch.
03 / the result
More enquiries from the audience they already had.
The redesign made the existing audience more valuable. More people arrived, fewer left without exploring, and substantially more completed an enquiry.
“Code23 delivered a great website for us, on budget and on time. They are a great team to work with and are highly professional. They simply get the job done!”
