Bradfield Tennis Club Sponsorship
How Code23 sponsored the Bradfield Tennis Centre Performance Program, helping young LTA-coached tennis players from Reading train and compete.
The Performance Program
Code23 sponsored the Bradfield Tennis Centre Performance Program, backing gifted young tennis players training with LTA-licensed coaches at least three times a week. It was a small part of how we supported Reading's local sporting community alongside our web and software work.
During the sponsorship period, players aged between 5 and 18 trained with the programme and took part in tournaments.
Founder and director of Code23, James Ansell is a keen tennis player himself, and through his history of involvement with the Bradfield Tennis Club, understands the importance of consistent high quality coaching and practice from an early age to develop the skills needed to compete at a national level.
About the program
Running since 2013, the program went from strength to strength, with players receiving county cup training invites. It also produced county champions, with several players breaking into the top 50 and top 100 GB rankings.
In 2018, players from the programme competed in higher-graded competitions and travelled abroad to play in international tournaments.
The program extended beyond the regular training sessions and enabled sponsored player Theo to visit the Rafael Nadal Academy in Mallorca, one of the leading sports centres in the world.
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Winners
Congratulations were in order for some of that season's winners…
Victoria Danny and Mathew won tournaments, and Will, Danny and Conrad finished runners up in other events. Well done to them all!
At Code23 we loved seeing the progress of these rising stars and were delighted to have had the opportunity to get involved in such an inspiring program in our local community.
More information
The Performance Program included four different levels, yellow, green, orange and red, depending on skill, with at least two strength and conditioning sessions and a one-to-one lesson with one of the coaches.
All players on the program received competition advice and had at least one tournament support visit each term.
You can find out more about the Performance Program at Bradfield Tennis Centre on their website.
Frequently asked questions
Does Code23 sponsor local sports clubs?
Yes, from time to time. We’ve backed community groups near our Reading office over the years, including the Bradfield Tennis Centre Performance Program in this post. What we sponsor changes year to year, so if you’re asking about a specific cause, get in touch and ask us directly.
What does Code23 do besides sponsorships?
Sponsorship sits alongside the day job: websites, software and AI consultancy for businesses in and around Reading. If you’re weighing up a project, send us a general enquiry through the contact form and we’ll get back to you personally.
Next step
This 2019 sponsorship was one part of our relationship with Reading. Our main work is designing, building and supporting websites and software against an agreed scope.
We’ve delivered 350+ projects since 2005. If you’ve got a project brewing, tell us about it and we’ll get back to you personally.
Plan the next release
Build the next version around the result it needs to produce.
We’ll define the scope, design the journeys and build the systems behind them with one senior UK team.
