James Ansell
Founder & Director
James founded Code23 in 2005 and has led it since, building marketplaces, SaaS products and websites for UK businesses. He also works as a fractional AI consultant for agencies at Ansell AI.
Articles by James Ansell
162 published articles on the Code23 blog.
How We Use PostHog for Website Optimisation
Website optimisation that doesn't stop at the dashboard. How we use PostHog to spot problems on a live site, turn them into fixes and check they worked.
Read article →Is WordPress Good for a Marketplace? Not Any More
Is WordPress good for a marketplace? Not any more. Why we no longer recommend it, what to fix now, the better alternatives and how to move without losing SEO.
Read article →What Is SEO? Search Engine Optimisation Explained for UK Businesses
SEO meaning in plain English: how Google ranks pages, what technical and local SEO are, what an SEO agency does month to month, and how SEO sits beside AEO.
Read article →How Much Does SEO Cost in the UK?
UK SEO cost: Code23's £1,500 audit, how ongoing work is quoted after the audit, what you pay for, and buyer questions that protect you.
Read article →SEO vs PPC: Which Should a UK Business Pay For First?
SEO vs PPC for UK buyers: what each is, a side-by-side table, when to pay for ads first, when to earn organic first, and where AEO fits.
Read article →AEO vs SEO: What Is the Difference, and Do You Need Both?
SEO earns rankings and clicks; AEO earns citations inside AI answers. Same foundations, different result that counts. You need both; AEO fails without SEO.
Read article →See the complete archive on the Code23 blog.