white label web design

White label web design & development for agencies.

Twenty years of WordPress and modern-stack depth under your brand, including the AI builds clients are starting to ask for. Agentic pipelines compress the calendar so you keep the margin. Never disclosed.

2005 Established
20 Years WordPress depth
Wks Not quarters
60+ Five-star reviews
capabilities

What ships under your name

DELIVERY STANDARD · CORPORATE WEB

A global power-supply catalogue rebuilt for speed

XP Power
XP Power project
DELIVERY STANDARD · WORDPRESS

A component-driven WordPress platform with faceted product discovery

Connect Vending
Connect Vending project
DELIVERY STANDARD · CONVERSION

A trust-led healthcare website increasing conversions by 238%

The Live-in Care Company
The Live-in Care Company project
DELIVERY STANDARD · TECHNICAL WEB

A technical catalogue connecting products, sectors and resources

Sonardyne
Sonardyne project
SonyVodafoneSymantecXP PowerSonardyne
why white-label fails

Empty bench, loud subcontractors, dead margin

Agencies lose margin when overflow is a scramble and subcontractors want a credit. Confidential white-label capacity - seniors directing agents so you ship without hiring - is how studios keep the client and the markup.

[ 01 ]

Pitch won, bench empty

The work is sold. Nobody is free. Turning it down hurts the relationship; hiring mid-project burns the margin.

OverflowCapacity on tap without a second brand in the room
[ 02 ]

Subcontractors who want the credit

Freelancers put their name on repos, join client Slacks and soft-pitch the next phase. Your brand thins out.

SilentZero client disclosures - confidentiality is the product
[ 03 ]

Margin eaten by slow delivery

Traditional overflow bills like a second agency. By the time staging is ready, your markup has vanished.

MarkupWeeks not quarters; you keep the markup room
agency capacity os

Your studio's invisible engine room

Outbound and client relationships stay yours. Our seniors and agents run briefs, staging and reporting as the capacity layer behind your brand.

SAMPLE DATA
Partner OS · Partner boundary

You own the relationship. We never touch the client.

Prospecting, proposals and account management stay on your side - we only appear inside delivery tickets you open.

Partner boundary
Partner delivery console
Builds 128 Shipped 34
agent.staging · calm handoff under partner domain
Job WL-19 · Astro rebuild Building
Job WL-22 · Staging QA Passed
Job WL-24 · Report pack Queued
Job WL-18 · RAG scope Scoping
Producer · brand pack Typing…
capabilities

Resellable builds, overflow and WordPress depth

Resellable web development

Astro, Next.js, WordPress and headless CMS builds delivered in your templates, your tickets and your brand voice - ready for you to present.

White-label AI development

Agents, RAG and automation your clients ask for and you cannot yet build - scoped, evaluated and shipped under your brand with seniors in the loop.

Overflow capacity on tap

When the pitch closes and nobody is free, plug in senior-directed agents instead of turning work away or hiring in a panic.

AI-accelerated delivery

The same agentic pipeline that lets us ship white-label work in weeks not quarters - output without headcount, and the markup stays yours.

White label WordPress development

Twenty years of WordPress delivery for multi-site estates, migrations and editor-ready builds your clients never see our name on.

Client-site migrations

Move a client off a brittle stack without torching SEO - redirect maps, content models and Harden before you hand the keys back.

White-label support cover

Hosting, monitoring and fix queues that sit behind your retainer - your clients raise tickets with you, never with us.

Confidential delivery as standard

NDAs, unmarked repos and silent Slack channels. White-label delivery only works if our name never appears - discretion is the product.

partner workflows

Agency surfaces that usually sit behind the brand

Briefs queue, staging handoffs, client-ready reporting and tiered capacity - scoped so your producers stay in control.

SAMPLE DATA
Partner inbox

Briefs queue

Incoming studio tickets sorted by urgency and scope readiness.

6 open
All Ready Blocked
BR-214 WP rebuild · 12 templates Ready
Scope Return
BR-218 Landing set · 4 pages Review
Scope Return
BR-221 Migration · SEO map Review
Scope Return
Triage log
08:12:04 INTAKE · BR-214 from studio Slack
08:18:22 SIZE pass · senior estimate
08:41:10 READY · Blueprint slot booked
09:02:55 NOTE · brand pack attached
09:15:33 AWAIT producer confirm

"We've recently completed Phase 1 of a bespoke business valuation tool with James at Code23, and I've been extremely impressed. He took the time to understand both the commercial and technical requirements, communicated clearly throughout, and delivered a well-thought-out system."

Jason Atkins Director, Lansley Commercial
Delivery model

You keep the client. Agents multiply the bench.

Senior specialists steer partner agents across briefs, builds, staging QA and reporting - your brand stays on every surface.

Senior lead Directs · Decides · Signs off

Brief triage agent

Sorts partner tickets into scoped build slices

Build agent

Ships templates and CMS work under your codes

Staging QA agent

Hammers a11y, speed and regressions before handoff

Partner report agent

Drafts client-ready status your account team can send

Every consequential decision and production release is signed off by a human.

How we work

Scoped under your codes. Handed back unmarked.

Margin maths locked in Blueprint. Specialists stay on the build; agents multiply template and QA throughput behind your brand.

Step 1

01 - Map

Your commercial model, brand rules, ticket flow and which client work can leave your bench without anyone noticing.

Scanning market
51.4551°N / 0.9787°W 6 signals

Step 2

02 - Blueprint

Scope, stack, staging rules and a fixed quote you can mark up - margin maths agreed before Build starts.

Spec 02 / grid 8px
Scope locked 1390px

Step 3

03 - Build

Senior specialists direct agents across templates, CMS and integrations under your project codes, with review on every merge.

Sprint 03
Working software Week 2

Step 4

04 - Harden

Accessibility, security and performance probed at machine depth so you present a calm staging URL, not a punch list.

Audit: release 2.4
0 critical 6 checks passed

Step 5

05 - Launch

Handoff packs, editor notes and go-live support branded as yours - 90-day warranty on the build.

Deploy: production Live
Uptime 100.00% v1.0.0

Step 6

06 - Evolve

Optional white-label support and continuous development so retainers stay yours while the engine room stays ours.

Release cadence
v1.0 v1.4 v2.0
Shipping weekly +340%
the offer

Free 30-minute partner scoping call

Bring the brief you already sold - or the overflow you keep declining. Leave with margin maths, confidentiality rules and a phase plan under your brand.

You leave with
01 A resell-vs-refer recommendation for the brief
02 A scoped phase plan ready for partner handoff
03 Clear confidentiality and client-contact boundaries
04 Stack and timeline risks called out early
why code23

Invisible capacity with senior craft

[ 01 ]

Your brand. Our build. Never disclosed.

Unmarked repos, silent channels and handoff packs branded as yours. Partner work never appears in our portfolio, on our site or in our case studies.

[ 02 ]

5x pace without the headcount

Seniors direct agents across WordPress and modern stacks. Same Harden gates; the calendar and burn drop so your markup holds.

[ 03 ]

Early AI advantage for your studio

While competing agencies stall when clients ask for agents and automation, yours can ship - capacity on tap before the market catches up.

[ 04 ]

Twenty years of WordPress depth

Established 2005. White-label WordPress development sits alongside Astro, Next.js and headless CMS - stack follows the brief you sold.

[ 05 ]

Overflow without the hiring panic

Burst projects, retained hours or programme cover. You stay the agency of record; we stay the engine room.

[ 06 ]

60+ five-star Google reviews

Public proof of delivery quality when you need to trust a white-label partner on craft, not slides.

[ 07 ]

Scope agreed before Build

Scope locks after Blueprint and any additional work is agreed before it begins, ready for a clean partner handoff.

verified reviews

On the record, on Google

Real reviews from our Google Business profile.

Google 60+ reviews →

We've recently completed Phase 1 of a bespoke business valuation tool with James at Code23, and I've been extremely impressed. He has taken the time to understand both the commercial and technical requirements, communicated clearly throughout, and delivered a well-thought-out system with a high level of flexibility. The admin dashboard, in particular, gives us full control over the scoring and valuation logic, which was a key requirement. I'm looking forward to working with James on Phase 2 and would have no hesitation in recommending him to anyone looking for bespoke software development – Jason Atkins, Director, Lansley Commercial

Jason Atkins portrait
Jason Atkins Lansley Commercial

We couldn’t be happier with the service from Code23. They were a pleasure to work with—friendly, professional, and really took the time to understand our needs. They met our brief perfectly, delivering a website that looks great and performs exactly as we envisioned, all at excellent value for money. What sets Code23 apart is their aftercare. Knowing they are on hand to monitor and maintain our website means we never have to worry about its performance. Their ongoing support gives us complete peace of mind, and we’d highly recommend them to anyone looking for a reliable and skilled web development team

Dan Isterling portrait
Dan Isterling Premier Community

It has truly been a fantastic experience working with the Code23 team. Every part of the process from the scoping and onboarding down to the design and implementation of our website was handled excellently. The quality of service delivered by the team is globally top standard and I couldn't be more satisfied with the final outcome.

Samuel Elili portrait
Samuel Elili Redwire Group

I have worked with Code23 and their team for over 5 years across 3 different projects ranging from mobile app development to custom WordPress websites. Together the team bring a level of expertise and professionalism I have not seen anywhere else... The results achieved have really helped to grow our business. I highly recommend their services to anyone looking for a custom project to be completed on time and in budget.

Alexander Campbell portrait
Alexander Campbell EnjoyCBD

We worked with Code23 for a complete rebuild of our music related website. Excellent customer service and quality throughout and the build they have now completed is fantastic - exceeded all expectations across the board. Fantastic company with a dynamic and motivated team who are great to work with. Would highly recommend!

Nathan Fullbrook portrait
Nathan Fullbrook Jamma Music

Joe and the team at code23 have done a fantastic job helping us design and build our new website. I feel they really captured the quality of the Draks brand. Would highly recommend.

Louise Sellar portrait
Louise Sellar Draks

blogs

Partner and delivery thinking

WordPress estates, CMS migrations and how studios keep margin when overflow hits.

View all posts
About Code23

Unnamed capacity. Est. 2005.

Established 2005 in Reading. Agencies partner with us for unnamed capacity: seniors directing agents across WordPress and modern stacks so you ship more without hiring, while their brand stays on every surface the client sees.

Meet Code23
Est. 2005 Reading, UK Hands-on senior team
The Code23 team working together in the Reading studio
Fig. 01 - The team, Reading studio 51.4551°N / 0.9787°W
James, founder of Code23
Fig. 02 - James, founder EST. 2005
A product review session at Code23
Fig. 03 - Product review WK 34 / 2026
faq

White-label partner questions, answered

How much does white label web development cost?

Templates, CMS depth, integrations and the delivery model set the scope. Blueprint defines the work, then current partner pricing is confirmed before Build so you can protect the client relationship and your margin.

How long does a white-label build take?

Blueprint sets the timeline against scope. Marketing sites move faster than catalogue or multi-site work - we say which you are buying up front. Agents compress build; content and client approvals on your side usually set the critical path.

How does confidentiality work?

NDA-first onboarding, unmarked repositories, silent channels and deliverables branded as yours. Partner work never appears in our portfolio, on our site or in our case studies - and we never appear on invoices your clients see.

Do you ever contact our clients?

Never. All communication stays with your account team. If staging access or content questions arise, they route through you.

Can AI agents really run white-label delivery?

Yes, inside a clear remit. Seniors direct agents across templates, CMS, QA and reporting while you own the client relationship - that is how overflow capacity stays profitable without hiring a second bench.

Can we resell AI development under our own brand?

Yes. Agents, RAG systems and workflow automation ship under your name the same way web builds do - scoped after Blueprint, seniors directing the work, deliverables unmarked. Confidentiality does not change: no client contact, no disclosure, your brand on every surface they see.

get started

Sold the work. Need a silent bench?

Bring the brief you already priced. We'll bring WordPress depth, modern-stack delivery and confidentiality that holds.