Replacing an early-2000s website with a lead-generating platform
Redwire's industry reputation had moved far beyond its website. We rebuilt the experience so the brand, services and expertise feel current, and so more visitors can find the right path to make contact.
- Client
- Redwire
- Sector
- Professional services
- Relationship
- Website transformation
- Services
- Discovery · UX and UI design · Web development · Conversion optimisation
More
Leads
Lower
Admin
Clear
Services
Reusable
Content
01 / the problem
Market-leading expertise presented through a site from another era.
The old interface weakened credibility, made service information difficult to navigate and gave the marketing team little control.
Conversion paths were inconsistent and valuable expertise wasn't structured in a way that could support search or lead generation.
- 01 Modernise the brand experience
- 02 Clarify a broad service offer
- 03 Create stronger enquiry paths
- 04 Reduce content maintenance overhead
02 / the solution
A modern service journey with conversion built into the structure.
We reorganised the site around audience needs and service decisions, then created a bolder visual system that reflects Redwire's position.
Reusable content templates and a resource hub give marketing a faster publishing workflow, while focused calls to action turn relevant pages into lead-generation routes.
what we delivered
The work behind the result
Service architecture
The detail work that lifts the product above its spec.
Modern visual system
The detail work that lifts the product above its spec.
Conversion funnels
A clear route from first visit to a qualified enquiry.
Resource templates
Structured content the team can publish without a developer.
Custom WordPress build
Interface and identity work that gives the product its feel.
Marketing control
The detail work that lifts the product above its spec.
03 / the result
A digital presence that catches up with the business behind it.
Visitors now move through services more efficiently, lead generation has increased and the internal team spends substantially less time maintaining the site.
“Every part of the process from the scoping and onboarding down to the design and implementation of our website was handled excellently.”
