A faster PR website built to win & manage new business
Berkeley's reputation in technology PR wasn't coming through online. The site needed to generate better leads, support international growth and let the team publish high-quality content without losing time to the CMS.
- Client
- Berkeley PR
- Sector
- B2B technology PR
- Relationship
- Website redesign
- Services
- User research · UX and UI design · Web development · Content strategy
Month 1
New clients
100s
Hours saved
Global
Reach
Built-in
Lead capture
01 / the problem
A respected PR agency with a website that undersold its expertise.
The old site was slow, difficult to manage and poorly equipped for digital campaigns.
It lacked the conversion points and content structure needed to turn sector expertise into inbound opportunities across multiple markets.
- 01 Improve speed and search visibility
- 02 Increase lead quality
- 03 Support content marketing
- 04 Open the site to international markets
02 / the solution
A campaign-ready platform built around proof and action.
We used audience and usage insight to redesign the journey, then introduced a more distinctive visual system with motion that still keeps content easy to scan.
Lead forms, calls to action and a structured resource hub now work together, while multilingual capability supports Berkeley's wider market.
what we delivered
The work behind the result
Audience research
Mapping the users, journeys and decisions before anything was designed.
Conversion-led UX
Interface and identity work that gives the product its feel.
Lead capture forms
A clear route from first visit to a qualified enquiry.
Resource hub
Structured content the team can publish without a developer.
Multilingual structure
The detail work that lifts the product above its spec.
Easy content management
Structured content the team can publish without a developer.
03 / the result
A website ready for the campaigns the agency wanted to run.
The site enabled Berkeley to run PPC campaigns that won new clients within the first month, saved hundreds of content-management hours and opened access to new markets through translation.
“A real pleasure working with Code23 who, from the beginning listened to our needs, were able to navigate the challenges that arose, and had the expertise to deliver a secure and future-proof site.”
