400% more traffic & 11x return on Facebook ad spend
LCS needed to show prospective students what its courses feel like, not just list them. We rebuilt the site around course choice, student evidence and the next action at every stage of the journey.
- Client
- London College of Style
- Sector
- Education
- Relationship
- Website redesign
- Services
- Discovery · UX and UI design · Web development · Conversion optimisation
11x
Ad return
+400%
Traffic
+34%
Page speed
Clearer
Applications
01 / the problem
Course information was present, but the experience wasn't persuasive.
The existing site made it difficult to compare courses and understand the value of studying with LCS.
Brand assets felt dated, resources were fragmented and the route from interest to application wasn't clear enough.
- 01 Make courses easier to compare
- 02 Modernise the visual identity
- 03 Use student proof more effectively
- 04 Turn paid traffic into applications
02 / the solution
A distinctive course journey built around the student's decision.
We restructured the site so course detail, outcomes, videos, testimonials and FAQs work together rather than competing for attention.
Clear calls to action and focused landing pages created a more direct route from campaigns and content to an enquiry or application.
what we delivered
The work behind the result
Course architecture
The detail work that lifts the product above its spec.
Fresh visual system
The detail work that lifts the product above its spec.
Student stories and video
The detail work that lifts the product above its spec.
Campaign landing pages
Structured content the team can publish without a developer.
Content and resource hub
Structured content the team can publish without a developer.
Conversion-focused calls to action
A clear route from first visit to a qualified enquiry.
03 / the result
A clearer decision for students and a stronger return for marketing.
Web traffic increased by 400%, average page speed improved by 34% and Facebook campaigns returned 11 times their spend.
“The entire team at Code23 have been fantastic. Their approach to understanding our business, brand and audience has been both professional and exhaustive… their work has given us a real edge over our competitors, and I'm proud to call them our Digital Partners.”
