Doubling conversions for an employment law firm
KLG's old site no longer reflected the expertise of the firm or helped people take the next step. We rebuilt the experience around clear legal needs, credibility and direct routes to contact.
- Client
- KLG Law
- Sector
- Legal services
- Relationship
- Website redesign
- Services
- Discovery · UX and UI design · Web development · SEO
+100%
Conversions
Higher
Rankings
Clear
Services
Direct
Contact
01 / the problem
Legal expertise made difficult to find and harder to act on.
The dated site weakened KLG's credibility and made service information less accessible across London and the Thames Valley.
Weak calls to action and an inconsistent content structure also limited conversion and organic visibility in a competitive market.
- 01 Modernise the firm's digital credibility
- 02 Clarify employment law services
- 03 Increase contact conversion
- 04 Improve local and organic search visibility
02 / the solution
A direct route from a legal question to the right expertise.
We reorganised the site around the problems clients bring to the firm, using plain service journeys and more visible contact points.
The visual redesign, faster custom build and SEO-focused content structure work together to support both immediate enquiries and longer-term search growth.
what we delivered
The work behind the result
Service journey redesign
Interface and identity work that gives the product its feel.
Clear contact paths
The detail work that lifts the product above its spec.
Professional visual system
The detail work that lifts the product above its spec.
SEO content structure
Structured content the team can publish without a developer.
Local search foundations
Mapping the users, journeys and decisions before anything was designed.
Responsive WordPress build
Interface and identity work that gives the product its feel.
03 / the result
A clearer website producing twice the action.
KLG recorded a 100% increase in conversions, stronger search visibility and positive feedback on the professionalism and accessibility of the new experience.
