Giving a market-leading product brand a website to match
Draks leads the UK market in sliding wardrobe doors, but the website didn't show the quality or breadth of its work. We created a more visual product journey with a clearer route to specification and enquiry.
- Client
- Draks
- Sector
- Manufacturing and interiors
- Relationship
- Website redesign
- Services
- Discovery · UX and UI design · Web development · SEO
Visual
Navigation
ACF Pro
Editing
Search
Resources
Faster
Performance
01 / the problem
Premium products presented through a dated, difficult journey.
Visitors struggled to browse ranges and understand where products could work, while the old visual treatment weakened a premium brand position.
The team also needed a simpler way to manage project, product and resource content without relying on developers for routine changes.
- 01 Show product quality at scale
- 02 Make ranges easier to browse
- 03 Increase enquiries
- 04 Give the team control over resources
02 / the solution
A visual product experience with practical routes to action.
We designed visual mega menus and product-led templates that help visitors move from inspiration to the right range more naturally.
Subtle motion brings the brand to life, while clear contact paths and an ACF Pro resource system support conversion and ongoing search content.
what we delivered
The work behind the result
Visual mega navigation
The detail work that lifts the product above its spec.
Product and project templates
The screens where the day-to-day work actually happens.
Conversion-led calls to action
A clear route from first visit to a qualified enquiry.
ACF Pro editing
The detail work that lifts the product above its spec.
FAQ and download hub
Structured content the team can publish without a developer.
Performance optimisation
Kept fast, secure and current long after launch.
03 / the result
A digital showroom that reflects the product behind it.
Draks gained a faster, more professional platform, clearer product navigation and a resource section that attracts search traffic while remaining simple for the team to manage.
“Code23 have done a fantastic job helping us design and build our new website. I feel they really captured the quality of the Draks brand.”
