A launch site as sharp as the AI consultancy behind it
Ansell AI is the fractional AI consultancy for agencies run by James Ansell, Code23's founder. It's our founder's own business, so the bar was simple: a site that looks as far ahead as the advice it sells. We took it from approved design to live website in 2 days, with 13 designed pages, a full motion system and mobile Lighthouse performance scores of 95 to 97.
- Client
- Ansell AI
- Sector
- Professional services
- Relationship
- 2026
- Services
- Web design and build · Motion design · Astro development · AI search readiness · Analytics and launch
2 days
Design to live
13
Designed pages
95-97
Mobile Lighthouse
Astro
Built on
01 / the problem
A new consultancy that had to look ahead of its market on day one.
Ansell AI works inside web agencies as their AI lead. Its buyers are agency owners who judge websites for a living, so the site had to prove craft at a glance, explain a new kind of service clearly and give each type of agency its own way in.
It also had to launch fast without cutting corners: a full page set, motion that feels premium but never slows a phone, a contact route that actually reaches James, and the foundations for search and AI answers from the first day.
- 01 Win the trust of agency owners who build websites themselves
- 02 Explain fractional AI leadership in plain words
- 03 Give every agency type its own landing page
- 04 Launch fast, with no compromise on speed or accessibility
02 / the solution
An approved design, built in Astro with a motion system that earns attention.
We built the approved design on Astro with Code23's starter kit, page by page: home, how it works and pricing, about, an agencies hub with seven agency landing pages, a blog and contact. A blog with seven articles, privacy and terms followed.
GSAP drives the personality: a hero entrance, a rotating word in the headline, word-by-word statement reveals, stepped pixel transitions and count-up stats, all respecting reduced-motion settings. Underneath sit Cloudflare Pages hosting, a contact form sending through Resend, consent-gated Google Analytics and PostHog, and structured data with llms.txt and llms-full.txt so AI search can read the whole site.
what we delivered
The work behind the result
13 designed pages at launch
Interface and identity work that gives the product its feel.
Seven agency landing pages
Structured content the team can publish without a developer.
Rotating headline and word-by-word reveals
The detail work that lifts the product above its spec.
Stepped pixel transitions and count-up stats
The detail work that lifts the product above its spec.
Reduced-motion support throughout
Kept fast, secure and current long after launch.
Contact form sending through Resend
The detail work that lifts the product above its spec.
Consent-gated Google Analytics and PostHog
The numbers that matter, visible while they can still change decisions.
Structured data, llms.txt and llms-full.txt
The numbers that matter, visible while they can still change decisions.
03 / the result
From approved design to live consultancy in 2 days.
Ansell AI went live at ansell.ai 2 days after the design was approved, with 13 designed pages, mobile Lighthouse performance of 95 to 97 on the pages tested before launch and accessibility checks passing.
