Teaching English to kids through pop music
Planet Pop teaches English through original pop songs, made in Oxford and co-developed with Oxford University Press. The platform had to feel like the product: neon, musical and alive, while doing serious work underneath, from CEFR and Cambridge exam alignment through to a school pilot funnel feeding HubSpot.
- Client
- Planet Pop
- Sector
- Education
- Relationship
- Ongoing partnership
- Services
- UX and UI design · Web development · Performance and SEO · Conversion design
5-12
Ages served
CEFR
Curriculum aligned
OUP
Partnership
100
Accessibility target
01 / the problem
Make a language platform feel like a music channel.
Kids don't want a textbook and teachers don't want a toy. Planet Pop sits exactly on that line: songs and characters with genuine curriculum alignment behind them. The site has to sell both stories at once, energy for the classroom, rigour for the person signing the school's pilot request.
It also carries real partnerships. Oxford University Press distributes Planet Pop in Spain, and Cambridge exam alignment runs through the content, both of which needed room to breathe on the page.
- 01 Speak to teachers, schools and parents at once
- 02 Carry the OUP and Cambridge stories credibly
- 03 Keep a heavy visual world fast and accessible
- 04 Convert interest into school pilot requests
02 / the solution
A neon world with a curriculum underneath.
The site runs the brand's five-colour gradient through a dark, stage-lit world: animated hero, lesson previews, the cast of characters and exam alignment sections, all driven by GSAP motion that stays smooth on classroom hardware.
Underneath, it's a conversion machine: a structured school pilot form feeding HubSpot with automated follow-up, video embeds for the lesson library, and performance and accessibility budgets held high enough for school networks and screen readers alike.
what we delivered
The work behind the result
Neon brand world with GSAP motion
Interface and identity work that gives the product its feel.
Lesson and video library presentation
The detail work that lifts the product above its spec.
CEFR and Cambridge alignment sections
The detail work that lifts the product above its spec.
OUP partnership presentation
The detail work that lifts the product above its spec.
School pilot funnel with HubSpot
Structured content the team can publish without a developer.
Performance and accessibility budgets
Kept fast, secure and current long after launch.
Multi-language groundwork
The detail work that lifts the product above its spec.
SEO architecture
Structured content the team can publish without a developer.
03 / the result
Watch. Sing. Learn. Convert.
Planet Pop's platform now matches the energy of its songs, and behind the neon it converts: schools land, watch, and request pilots through a funnel wired straight into the sales pipeline.
