Building a secure two-sided marketplace for aesthetic services
Costhetix needed to earn trust on both sides of a sensitive marketplace. We built the platform around practitioner quality, clear discovery and the operational tools required to keep the experience useful as it grows.
- Client
- Costhetix
- Sector
- Marketplace
- Relationship
- Built and operated by Code23
- Services
- Marketplace strategy · UX and UI design · Platform development · Ongoing growth
2-sided
Marketplace
24/7
Support
Built-in
Messaging
Live
Analytics
01 / the problem
A marketplace where trust matters before price or availability.
Clients need confidence in the practitioner behind a treatment. Practitioners need an onboarding and profile system that represents their services professionally.
The platform also had to support messaging, content, analytics and day-to-day marketplace administration without exposing the complexity to either audience.
- 01 Build trust between two audiences
- 02 Make provider onboarding manageable
- 03 Support detailed service discovery
- 04 Give operators control as the marketplace grows
02 / the solution
A vertical marketplace designed around credibility and choice.
We designed the full journey from practitioner application and profile management through search, comparison and client contact.
Provider dashboards, integrated messaging and an SEO-ready content system give both the marketplace and its supply side the tools needed to grow.
what we delivered
The work behind the result
Provider onboarding
Onboarding and accounts that turn visitors into participants.
Practitioner profiles
Onboarding and accounts that turn visitors into participants.
Search and discovery
Mapping the users, journeys and decisions before anything was designed.
Vendor dashboard
The numbers that matter, visible while they can still change decisions.
Integrated messaging
Conversations kept inside the product, where the context lives.
SEO content system
Structured content the team can publish without a developer.
03 / the result
A marketplace foundation built for a specialist category.
Costhetix launched as a secure, scalable marketplace with streamlined onboarding, provider analytics, integrated communication and ongoing technical support.
“Working with Code23 to build Costhetix has genuinely been one of the best decisions I've made as a founder… They're knowledgeable, approachable, responsive and exceptionally good at what they do. I wouldn't hesitate to recommend them to any founder or business looking for a development partner they can genuinely trust.”
