James Ansell really understands the technology behind building a robust and search engine friendly website. Code23 manage web design and build projects extremely efficiently, with complete visibility throughout the project. As a marketing agency, I need technical partners that are more than just efficient. James and his team think creatively throughout every project, ensuring that the finished site really brings the proposition to life, is easy to navigate, and the right fit for clients' needs.
White label web design & development for agencies.
Studios sell the work; we disappear into delivery. Twenty years of WordPress and modern-stack depth, with agentic pipelines running at 5x speed. Your brand, our build, never disclosed.
Key stats
2005
Established in Reading, UK
20
Years of WordPress delivery
350+
Projects shipped
60+
Five-star Google reviews
Code23 agentic delivery vs traditional agency
Capabilities
Resellable web development
Astro, Next.js, WordPress and headless CMS builds delivered in your templates, your tickets and your brand voice - ready for you to present.
- White label web development
- Astro & Next.js
- Headless CMS
- Your brand on deliverables
White-label AI development
Agents, RAG and automation your clients ask for and you cannot yet build - scoped, evaluated and shipped under your brand with seniors in the loop.
- Agents & tool use
- RAG systems
- Workflow automation
- Your brand on the build
Overflow capacity on tap
When the pitch closes and nobody is free, plug in senior-directed agents instead of turning work away or hiring in a panic.
- Overflow bench
- Fixed-scope quotes
- Studio-friendly SLAs
- Parallel workstreams
AI-accelerated delivery
The same agentic pipeline that lets us ship white-label work in weeks not quarters - output without headcount, and the markup stays yours.
- Weeks not quarters
- Output without headcount
- Senior-directed agents
- Your margin intact
White label WordPress development
Twenty years of WordPress delivery for multi-site estates, migrations and editor-ready builds your clients never see our name on.
- White label WordPress development
- Multi-site programmes
- Migrations
- Editor training packs
Client-site migrations
Move a client off a brittle stack without torching SEO - redirect maps, content models and Harden before you hand the keys back.
- CMS migrations
- Redirect planning
- SEO continuity
- Staging handoffs
White-label support cover
Hosting, monitoring and fix queues that sit behind your retainer - your clients raise tickets with you, never with us.
- Partner support tiers
- Monitoring agents
- Named senior triage
- Managed support models
Confidential delivery as standard
NDAs, unmarked repos and silent Slack channels. White-label delivery only works if our name never appears - discretion is the product.
- NDA-first onboarding
- Unmarked deliverables
- No client contact
- Silent channels
Selected work
How we engage
Project
Fixed-scope project
Scoped after Blueprint. Milestone payments. 90-day warranty on the build.
Start a projectPhased
Phased delivery
Discovery first, then build phases with clear gates. Scope locked per phase.
Map a phaseRetainer
Support retainer
Managed hosting, monitoring and continuous improvement from the team that built it.
See support tiersProcess
- 01
Map
Your commercial model, brand rules, ticket flow and which client work can leave your bench without anyone noticing.
- 02
Blueprint
Scope, stack, staging rules and a fixed quote you can mark up - margin maths agreed before Build starts.
- 03
Build
Senior specialists direct agents across templates, CMS and integrations under your project codes, with review on every merge.
- 04
Harden
Accessibility, security and performance probed at machine depth so you present a calm staging URL, not a punch list.
- 05
Launch
Handoff packs, editor notes and go-live support branded as yours - 90-day warranty on the build.
- 06
Evolve
Optional white-label support and continuous development so retainers stay yours while the engine room stays ours.
What clients say
We worked with Code23 in the Autumn of 2021 as a potential website development partner for our new company website. We immediately felt confident that Code23 could deliver a fantastic quality product and that they knew exactly what to do to take our digital presence to the next level. Fast forward 3 months, and with zero delays to our project, and we're delighted with our newly launched website. The styling, functionality and overall build quality is exceptional, and in the eight years that I've worked with web agencies, this is by far the smoothest migration and launch that I've been involved with. I would highly recommend Code23 as a website development agency.
Code 23 are a first class web design agency. James, Joe and their team are a pleasure to work with and made the process very easy from a client perspective. I was impressed with their ability to work up briefs quickly, their ability to keep to deadlines and the quality of the site that they delivered. They are highly recommended and an agency we will continue to work with on other projects.
I have worked with Code23 and their team for over 5 years across 3 different projects ranging from mobile app development to custom WordPress websites. Together the team bring a level of expertise and professionalism I have not seen anywhere else... The results achieved have really helped to grow our business. I highly recommend their services to anyone looking for a custom project to be completed on time and in budget.
James and his team at Code23 have recently provided us with a brand new website with a responsive design that looks great on any device. Being based on the WordPress platform it's easy for us to manage the content ourselves, which allows us to keep the website fresh as new products and industry news arrives. There are lots of ways of getting websites built, but choosing Code23 turned out to be a great investment for us. James and his team are at the cutting-edge of web design and technologies, and after initial discussions they completed the build needing very little input from us thereafter. We're very pleased with the final result - James understood exactly what we were looking for and managed to make the whole process exciting rather than tedious. Highly recommended!
I've been Code23 client for 5 years (and my website has been with the company from the start). James and his team is always responsive to any support I need and did an excellent job in re-designing and re-building our marketplace website. This was a very complex job with separate shops/payments/blog/categories and everything was custom coded and designed for our website. It was great to be part of the re-design process and working with James and his team has been a truly positive experience. Code23 has also provided our hosting and on-going support, back ups, online security and maintenance. Definitely recommended to anyone who is thinking of having their website designed by professional team - you'll be in a good hands!
Questions about White Label Web Design
How much does white label web development cost?
Templates, CMS depth, integrations and the delivery model set the scope. Blueprint defines the work, then current partner pricing is confirmed before Build so you can protect the client relationship and your margin.
How long does a white-label build take?
Blueprint sets the timeline against scope. Marketing sites move faster than catalogue or multi-site work - we say which you are buying up front. Agents compress build; content and client approvals on your side usually set the critical path.
How does confidentiality work?
NDA-first onboarding, unmarked repositories, silent channels and deliverables branded as yours. Partner work never appears in our portfolio, on our site or in our case studies - and we never appear on invoices your clients see.
Do you ever contact our clients?
Never. All communication stays with your account team. If staging access or content questions arise, they route through you.
Can AI agents really run white-label delivery?
Yes, inside a clear remit. Seniors direct agents across templates, CMS, QA and reporting while you own the client relationship - that is how overflow capacity stays profitable without hiring a second bench.
Can we resell AI development under our own brand?
Yes. Agents, RAG systems and workflow automation ship under your name the same way web builds do - scoped after Blueprint, seniors directing the work, deliverables unmarked. Confidentiality does not change: no client contact, no disclosure, your brand on every surface they see.
Ready to start your White Label Web Design project?
Tell us what you are trying to ship. We will map the first phase and a realistic budget.